Claude vs ChatGPT for business teams: which should you train on?
How Claude and ChatGPT differ in practice for business use, and how to decide which assistant your team should be trained on first.
Read articleOn-site 3-hour workshop · UK-wide
Claude training for marketing teams
A hands-on 3-hour workshop, run on-site at your offices, that turns Claude into a reliable member of your marketing team - drafting campaigns, repurposing content and analysing results, all in your brand's voice.
The problems we solve
Where marketing teams lose time - and how the workshop fixes it
Content output never keeps up
Learn a repeatable prompt structure that produces usable first drafts of posts, emails and landing pages in minutes, not hours.
Everything sounds generic
We set up a Claude Project loaded with your brand voice, style rules and examples, so every draft sounds like your team wrote it.
Good content sits unused
Practice turning one webinar, report or case study into a month of channel-specific content without starting from a blank page each time.
Reporting is manual and slow
Use Claude to summarise campaign data, spot patterns and draft performance commentary your stakeholders actually read.
What you'll practice
Claude skills your marketing team will use the next morning
- Drafting emails, social posts and landing pages in your brand voice
- Repurposing long-form content into channel-specific posts
- Building a brand-voice Claude Project for the whole team
- Summarising campaign performance and drafting commentary
- Generating and testing messaging variations for campaigns
- Researching competitors, audiences and content angles
Every example is tailored through a pre-course survey, and the second half of the session is a deep-dive built around your team's real workflows and documents.
FAQ
Questions marketing teams ask before booking
Will Claude-generated content sound like our brand?
It will once it is set up properly. A core part of the workshop is building a Claude Project with your tone-of-voice guidance, banned words and best examples, so every team member gets on-brand first drafts.
We already use ChatGPT - is it worth training on Claude too?
Many marketing teams find Claude stronger for long documents, nuanced tone and consistent brand voice through Projects. The workshop can compare both tools on your real tasks so the team can judge for themselves.
Can the session focus on our channels, like email or LinkedIn?
Yes. The pre-course survey identifies the channels and formats that matter to you, and the tailored half of the workshop is built around your team's real campaigns and content.
What about accuracy - do we still need to fact-check?
Always, and the training says so plainly. Claude drafts and repurposes; your team verifies facts, checks claims and approves everything before it ships. We build that review habit into every exercise.
Further reading
Articles worth reading before you book
How to use Claude for business: practical uses by department
What Claude can do for a business, department by department - with real examples for operations, finance, marketing, HR and leadership teams.
Read articleWhat is Claude training for teams, and what does a session cover?
A plain-English explanation of what Claude training for teams involves, who it suits, and what a short on-site workshop typically covers.
Read articleBring this workshop to your marketing team
A focused 3-hour session, delivered on-site at your offices anywhere in the UK, tailored to your team's real work. Minimum 3 participants.
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